Stranger Danger Re-Brand

Posted by Kurt Loeblich on Nov 18th 2015

Vendors and Consumers:

As many of you know, we are facing much scrutiny in regards to the way we brand our products. As I'm sure some of you are aware, CCI currently sells a line by the name of "Stranger Danger". We designed this line as a response to the claims "e-liquid companies are marketing to children".

We created labels with adult based themes, that while comical to an adult-oriented industry, could still be considered a marketing style that may potentially cause problems to our industry.

So, I present to you, the redesigned Stranger Danger Line.
Coming in the next few weeks, you will see this line be named "Shades of Grey".

You will see the flavor names re-branded as well.

The Shady Lurker will be renamed "Blackthorn"
The Struggle will be renamed "Stonewall"
Happy Endings will be renamed "Argent"

I strongly urge other e-liquid manufacturers to re-brand if their product can be perceived as "marketing to children" or construed as derogatory. Though re-branding can be a slight headache, consumers and vendors alike will welcome this change with open arms. We are all here for Tobacco Harm Reduction. We need to do anything and everything we can to save vaping.

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